Built to outlast the launch
Software for people who will still be using it in ten years. Slow to promise, careful to ship.
One palette, one section
Every pixel is one of five colours. Swap the five and the same scene becomes a different room.
Cheap on purpose
A few boxes, some fog, a slow clock. The pattern does the work that detail would have done.
Read it, then look past it
The backdrop should hold still enough for a headline and move enough to be alive.